By Rebecca Doulton in Madrid. In addition to his licence to kill, James Bond is a lucrative licence for product placement with a Midas touch for just about any accessory that crosses his path. Only last week, to coincide with the 5. Goldfinger, Christie's auctioned an Omega Seamaster Aqua Terra watch in dazzling yellow gold fetching eight times its estimated price. Flexing his abs for his fourth Bond adventure, Daniel Craig will incarnate the most famous British agent in the 2. Bond saga, to be directed by Sam Mendes, while watch fanatics eagerly await their first glimpse of his timepiece. There will be no surprises regarding the brand of the watch ever since Omega secured a franchise to time the spy's missions in 1. For many fans, Omega is the brand they associate with Bond, but there is a nostalgic chunk of Bond watch history that needs to be told, succinctly captured in this dialogue between Vesper Lynd and Bond in Casino Royale as she tries to guess the brand of watch he is wearing: Vesper Lynd: Rolex? В James Bond: Omega. В Vesper Lynd: Beautiful. Rolex was the original James Bond watch. Although most of us will remember Ursula Andress emerging from the Caribbean in a white bikini, watch buffs will have spotted the Rolex Submariner watch - reference 6. Sean Connery's wrist in Dr No in 1. It was a perfect match: the world's first dive watch - a resilient yet elegant piece to accompany the rugged yet elegant 0. Connery wore the Rolex Submariner watch throughout his seven screen appearances, and the watch became so associated with Bond that collectors today still refer to this model as the James Bond Submariner watch. Read more about. В James Bond watches. Author Ian Fleming was meticulous about the kind of watch his secret agent should wear: "He could not just wear a watch. It had to be a Rolex," he said in his book Casino Royale, convinced that "a gentleman's choice of timepiece says as much about him as does his Savile Row suit". Rolex watches appeared in nine of the James Bond sagas, forming a vital part of his identity and style manual. Fleming, a former naval intelligence officer and author of 1. . Casino Royale. It's totally not Omega trying to one up Rolex's Milgauss. So - Rolex man to the core, turning up on the set of the first three Bond films in impeccable style wearing a bow- tie and his ever- present Rolex Oyster Perpetual Explorer watch. Although Bond would be played by a host of different actors between 1. Sean Connery, Peter Sellers, George Lazenby, Roger Moore, Timothy Dalton, Pierce Brosnan and Daniel Craig - almost all 0. Here's the watch James Bond will be wearing in Skyfall. became the new James Bond in the Casino Royale flick, Omega decided to take the. . Caplan also takes a close look at the newest Omega Bond watch, the. in 2006 Rolex Submariner. В on their missions. There were some high- tech players along the way and a couple of Breitling and TAG Heuer models, but the original Bond watch was a Rolex Submariner. В A couple of other Rolex models also made some unforgettable cameos appearances: who can forget the character of Pussy Galore playing Goldfinger's sexy pilot complete with a men's Rolex GMT- Master watch on her wrist? В Read about the history of. В Rolex watches. In tune with the quartz era that marked Roger Moore's reign as Bond, a couple of techie, digital Seikos and a glowing red Pulsar digital watch made their way on to the spy's wrist, including the Seiko Liquid Crystal TV Watch featured in Octopussy in 1. Bond to admire more than the time. What might seems strange to us today is the fact that Rolex never capitalised on the James Bond association, never offered the producers a watch and even refused to pay for product placement. Some watch buffs speculate that James Bond's Rolex watch actually belonged to Albert Broccoli, who lent it to the actors for the duration of the filming. In 1. 99. 5, Omega won a bid to become the MI6 agent's official watch. While Rolex purists pulled out their hair and clamoured for literary justice, Omega detailed its long history with the British military and, in particular, the Royal Navy Divers in the 1. Pierce Brosnan was the first Bond to strap on an Omega Seamaster Professional 3. Golden. Eye. When Daniel Craig stepped into Bond's shoes in 2. Bond. In Casino Royale, Craig wears two Omega models: a blue Omega Seamaster 3. В and a sleek black 4. Seamaster Planet Ocean 6. Co- Axial chronometer on a rubber strap that helps extricate him from deep underwater trouble. Read about Bond fighting fit with. В Omega. Fast cars, women, Dom PГ©rignon, vodka martinis and watches are all staple accessories of the world's favourite spy, but has Bond stopped switching watch brands as fast as he did his women? Is the new Bond slightly less promiscuous, ready to engage in a long- standing relationship with his girl and his watch? And what would Fleming have to say about this? Read all the latest news on James Bond watches.
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